Aleph Hospitality
Regional Vice Presidents · Dubai · 8 September 2026

Where we stand

The work with Deep Hospitality, on one page: what it is, where the three live pieces are, and the systems landscape underneath them.

What this is

Start with what we heard: the words of the General Managers, owners and corporate teams we listened to, before anything below was built.

Aleph asked us to take the two things corporate spends most of its time on, the monthly business review and the operating standards, and rebuild them so the company runs them itself, faster, with less rework and fewer errors reaching owners.

Three pieces of work are live. Two more are agreed and waiting their turn. Everything is built to be handed over: your teams run it, we step back.

Where each piece is

Since July. Your hotels told us most of this.

The Business ReviewBuild

Sponsor Bani

  • Six General Managers and their finance leads interviewed, then corporate, then both owner groups.
  • Three draft formats built on a real month at one hotel.
  • One standard Aleph format agreed last week; exceptions only for portfolio owners and the two Moroccan resorts.
  • Pilot at one hotel this cycle, beside the current pack.
See the three drafts

The StandardsHandover

Sponsor Jad · Fiona Stewart

  • The library, 577 files, adapted for Michlifen and Marchica by a working engine: a standard goes in, a marked-up version comes out with every change explained, then clean English and French.
  • Shown working on 4 August.
  • Fiona and Annette run it from this week. Done, and the teams trained, before the November season.
How the engine works

The IntranetDesign

Sponsor Neil

  • One home for every standard and every document the work produces, reaching every property.
  • On Google, where Aleph already lives, or a custom build; the mockup shows both. A few named seats per hotel.
  • A working mockup is live; the design session with Neil is next.
See the mockup · The custom-build option

The landscape underneath

Why the business review is hard to automate, in one picture. Every hotel keeps its own systems; the only thing they share is a spreadsheet filled by hand.

About 40 hotels, more than 20 countries Onomo, around 30 hotels One group, its own central systems and one chart of accounts Marriott, Hilton, Wyndham, Accor, Best Western, independents Each on its brand's own front-office system Front office Opera and Simphony, centrally run Three or more brand stacks, Opera among them Ledgers Sage Sun Oracle NetSuite by hand by hand by hand One Excel profit-and-loss template, the same for every hotel Filled from each ledger by a person, every month; occupancy and rates keyed in separately from the front office Fairmas, arriving now Financial staging: 17 hotels this quarter, Onomo around year end The layer that reads all of this Rooms, revenue and finance in one live view, across the estate The monthly business review pack sits on top: today 30 to 80 slides per hotel, reaching corporate between the 15th and the 20th

Three ledgers, several front-office systems, one hand-filled template, and a staging layer arriving. The dashed box is what Rudolf Brink shows next.